- Quick, run out and sign up for a Facebook, Twitter & Youtube account. Hurry!
- Disjointed Marketing Efforts & Dead-End Websites
- Tough Times - Tough Marketing. Invest in Your Customer, be Creative and Do More with Less.
- Beware of the RFP! Get over your giddyness and take a closer look at your RFP’s
- Get Paid to Think - not task.
- We are looking to appoint a marketing firm. Could you put together a proposal?
- The Communication Process - Importance of Educating the Client
- Introducing New Concepts:Communicating Value to Clients
- Kenny Rogers and His Marketing Genius
- Marketing & Creative Consultants - Are We Doing Our Job?
- Helping Your Cause | Helping Clients Prepare for their Marketing Project
- Dealing With Client Delays and Extended Timelines
- Top Eight People to Watch Out For in Creative Projects
- Maintaining the Upper Hand: Don’t Send That Email!
- Tone of Voice | Make Like a Pilot, Speak Easy and Gain Trust
- Customer Service, Attitudes and THE Recession
- The Fire Under your Ass and Creativity - They Go Together like Peas and Carrots
- Pondering Inbound Projects - A quick study for an Agency
- The Website is Down! All interactive agencies will love this one.
- How to NOT be a Jack-ass during the client-agency introduction process
- Clients, contractors, designers & developers…will always busier than you
- 2+2=3 | Scoping Projects and Compensation - Tales from the Dark Side
- Internet Marketing | Design Industry Truisms meets Murphy’s Laws
- Need a Design Quote ASAP!
- Bad Client Stories From the Front Lines
Marketing and design professionals are often judged by how comfortable we are about what we are doing. Therefore, if they detect any hesitation or lack of confidence in a project they tend to want to take over the project - which is really bad. As I’ve mentioned before, they can also pick off desperation very easily. So, how do we combat this? Make like a Pilot.
Higher pitches in voices (speaking from the chest) can be interpreted as stressful - and less perhaps less trustworthy. Speaking from the gut (stomach) deepens the tone of one’s voice and will help to avoid varying inflections. This doesn’t mean you have to sound fake. Just try to avoide too much emotion - where the pitch of your voice is all over the place. Tone of voice is very important in all walks of life. I’ve worked on this (still a work in progress) over the years as I get too emotional/amped-up in conversations that I’m passionate about. Anyway, I figured that I’d post it.
“Control...you must learn control!”
SP





