Ok, so if you’ve read the posts in others sections you may think that we have it out for all clients.  This is certainly not the case.  Amidst the many bad clients, there are also good clients that allow us to form a healthy, long-term relationship with the services we provide.  The ’Villains‘ section will hopefully help educate prospective clients on how to approach an agency - the things you should know, suggestions that we can give you that might make the overall process much easier for both parties.

The most important requirement that you need to be a good client is that you must let the service provider do their job (assuming that you have chosen someone other than your neice, or son, or close friend to tackle your marketing efforts).  You know your business, we know ours.  But this does not mean that you know how to properly shoot a commercial, or design a logo, create a brochure or get people to sign up or purchase your product online. If you are looking to hire someone to produce your ideas, your way, this is ok, but you’ll need communicate this.  Also, if this is the case, you should not be hiring an agency - but an independent contractor to do this.

There are many tid bits of information that we few, we happy few, can bequeath to you.  Check back with SP and we’ll try to post some good information for you.