You got to know when to hold em, know when to fold em,
Know when to walk away and know when to run.
You never count your money when youre sittin at the table.
Therell be time enough for countin when the dealins done.

Now evry gambler knows that the secret to survivin
Is knowin what to throw away and knowing what to keep.
cause evry hands a winner and evry hands a loser,
And the best that you can hope for is to die in your sleep.

Sad, pathetic, cheesy to be posting this on a blog for Marketing Agencies?  Perhaps.  But let me tell you that it is very important to know one’s self...or one’s service offerings.  And like I’ve mentioned on several occasions before, it is extremely important to know when to say ‘No’, knowing what type of clients to be leary of, and red flags to watch out for.

In the end, agencies just have to be smart.  Sometimes we get over-focused on accounts/clients that really aren’t doing us much good except elevating our stress levels.  Sometimes we should be standing our ground and fighting (professionally) over a specific topic, and of course sometimes we just need to keep our pie holes shut.  Knowing when to ‘hold’, ‘fold’, ‘walk away’ or ‘run’ is something that we all need to master.