Tone of Voice | Make Like a Pilot, Speak Easy and Gain Trust
September 04. 2007.

Marketing and design professionals are often judged by how comfortable we are about what we are doing.  Therefore, if they detect any hesitation or lack of confidence in a project they tend to want to take over the project - which is really bad.  As I’ve mentioned before, they can also pick off desperation very easily.  So, how do we combat this?  Make like a Pilot.

Higher pitches in voices (speaking from the chest) can be interpreted as stressful - and less perhaps less trustworthy.  Speaking from the gut (stomach) deepens the tone of one’s voice and will help to avoid varying inflections.  This doesn’t mean you have to sound fake.  Just try to avoide too much emotion - where the pitch of your voice is all over the place. Tone of voice is very important in all walks of life.  I’ve worked on this (still a work in progress) over the years as I get too emotional/amped-up in conversations that I’m passionate about. Anyway, I figured that I’d post it.

“Control...you must learn control!”

SP

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