Human beings, if everyone hasn’t quite forgotten yet have the ability to be very resilient.  We, like little ants, have the means to navigate around very difficult obstacles and still find a way to make things work.  Many of us in this industry have had a very good run, for many years.  And perhaps this will continue...if we do the right thing. 

First, if you haven’t already lit a fire under your ass, you better be striking the match right now.  Why?  Because WE are the creatives. We make our money by using our heads and coming up with ideas that work.  The Internet will remain a primary source of information, business communication, sales, and community for everything and everyone.  It is up to us that we help make this process easier and create more opportunities along the way for others. 

But before we run out, coffee-high in full swing, and proclaim from the mountain-tops how good we are at what we do and that more companies should work with us, it wouldn’t hurt us at this point to check ourselves, evaluate our attitudes, become more efficient and stretch our imagination.  For business ingenuity, complacency is the great destroyer.  Success can be even worse. 

Right now, it’s about time to take a look at everything we do in our profession, from how we handle new clients, existing clients, our communication processes, our relationship with our employees or contractors, the loyalty that these employees and contractors have shown us (or not shown us), evaluate our good and bad clients and make some decisions. 

Change for the better.

There are many things that we can re-evaluate along the way that will help us become more efficient, do better work, take care of our clients and perhaps shed some weight.  And it all starts with a good kick in the ass.  So BLAM!  - you’ve just been kicked in the ass.  I don’t know what you’ll need to do in your profession to become better and more efficient at what you do, but the point is that you should already be doing this.  I’m just reminding you before a ‘learning experience’ does it instead.  Now get out there and make something happen, because ‘business as usual’, complaceny, and old ways of thinking probably won’t work to well for anyone right about now.  I’ll leave you with the folowing quote from Sun Tzu - The Art of War.

“Do not repeat the tactics that have gained you but one victory.  Rather, let your methods be regulated by the infinite variety of circumstances. - Sun Tzu”