- Quick, run out and sign up for a Facebook, Twitter & Youtube account. Hurry!
- Disjointed Marketing Efforts & Dead-End Websites
- Tough Times - Tough Marketing. Invest in Your Customer, be Creative and Do More with Less.
- Beware of the RFP! Get over your giddyness and take a closer look at your RFP’s
- Get Paid to Think - not task.
- We are looking to appoint a marketing firm. Could you put together a proposal?
- The Communication Process - Importance of Educating the Client
- Introducing New Concepts:Communicating Value to Clients
- Kenny Rogers and His Marketing Genius
- Marketing & Creative Consultants - Are We Doing Our Job?
- Helping Your Cause | Helping Clients Prepare for their Marketing Project
- Dealing With Client Delays and Extended Timelines
- Top Eight People to Watch Out For in Creative Projects
- Maintaining the Upper Hand: Don’t Send That Email!
- Tone of Voice | Make Like a Pilot, Speak Easy and Gain Trust
- Customer Service, Attitudes and THE Recession
- The Fire Under your Ass and Creativity - They Go Together like Peas and Carrots
- Pondering Inbound Projects - A quick study for an Agency
- The Website is Down! All interactive agencies will love this one.
- How to NOT be a Jack-ass during the client-agency introduction process
- Clients, contractors, designers & developers…will always busier than you
- 2+2=3 | Scoping Projects and Compensation - Tales from the Dark Side
- Internet Marketing | Design Industry Truisms meets Murphy’s Laws
- Need a Design Quote ASAP!
- Bad Client Stories From the Front Lines
“Uhh..yeah, we need you to post links on our home page to all our Social Networking accounts. How much will this cost?”
Have you heard this one before? It’s a classic. The problem with businesses trying to jump into the social media spectrum (and not having a clue) is like a young white male going to a hip hop club, dressed in parachute pants and a mullet - then jumping out on the dance floor and doing either the cabbage patch, or the sprinkler. Little do these businesses know that they are spotted from miles away. Yet there are sooo many of them! I’m still trying to figure this one out.
This post is not to figure out the people behind the ‘make money online’ schemes or ‘keys to success in 3 simple steps’, but it’s to point out that even smart companies start doing the same things that the mullet factory employees would do when they go to sell, well...whatever they are going to sell.
Get with it marketers! Tell your clients to stop doing dumb stuff online and create a plan for them to follow. Your pain today will turn into acceptance of tomorrow. After all, it takes 6 months to a year anyway before a good client/agency relationship can be developed.
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