Something strange happens to smart people when they have to buy a service - especially something that they can’t touch or feel.  Regardless of the application, site or marketing piece can generate ROI and pay for itself in two months, a void sets in at the expense of the provider.  If anyone has spent any amount of time in the Internet or design industry they have experienced this anomaly on many of occasions.

Every once in a while something brilliant like this video comes along.  I pay homage to whomever created this.  It is pure genius and obviously produced by someone who...well, gets it.

Why does everyone try to do something that they aren’t good at?  Why do clients try to design their own logo? Why does a financial CEO try to design his own website (or worse, have his or ‘friend’ do it?).  The same goes for print, video and anything else.  I will even go as far as saying that Marketing will often over-step their creative boundaries and can too immersed in the design process - when their primary role should be choosing the right team to execute their ideas, or better yet their goals & objectives.  Hiring an agency is about relinquishing control of the creative process to someone who has the experience and talent to deliver results.  Read more…

This is a topic that both parties (Heroes & Villains) can read but I will direct this primarily to clients (aka Villains).  One of the questions asked of marketers and design professionals is ‘How long will this project take?’ or ‘We’d like to finish everything by such and such date, are you going to be able to do this?’.  My answer for potential clients is usually the same.  In 90+% of all projects it will be the client who will delay the project past the projected launch date. This is not good, this is not bad, this is just the way it is.

Ok, so if you’ve read the posts in others sections you may think that we have it out for all clients.  This is certainly not the case.  Amidst the many bad clients, there are also good clients that allow us to form a healthy, long-term relationship with the services we provide.  The ’Villains‘ section will hopefully help educate prospective clients on how to approach an agency - the things you should know, suggestions that we can give you that might make the overall process much easier for both parties.